Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

behavioral self-management

Marketing; Advertising

A process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of ...

Domain name

Marketing; Advertising

the unique name that identifies an Internet site. Every domain name consists of one top or high-level and one or more lower-level designators. Top-level domains (TLDs) are either ...

Hit

Marketing; Advertising

when users access a Web site, their computer sends a request to the site's server to begin downloading a page. Each element of a requested page (including graphics, text, and ...

bureaucratic organization

Marketing; Advertising

This term is associated with government, where official decision making is circumscribed by laws, rules, and regulations which often result in inflexibility, "red tape", and ...

brand mapping

Marketing; Advertising

Often used to describe a set of techniques designed to represent brands and their similarities in a visual "brand space". Useful for providing highly intuitive representations in ...

Brand Tribe

Marketing; Advertising

A brand tribe is a formal or informal group of consumers whom share the same awareness, passion and loyalty for a brand or a portfolio of brands. Brand tribes can be identified as ...

business definition

Marketing; Advertising

Specifies the present and/or prospective scope of a strategic business unit's activities in terms of the boundaries of the arena in which the business elects to compete. The ...