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Language
Of of pertaining to any method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way, whether united in a system specific to a country or region.
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Language > General language 
circuit of communication
Language; General language
Stuart Hall's term for several linked but distinctive 'moments' in processes of mass communication - production, circulation, distribution/consumption and reproduction.
codes
Language; General language
One of the fundamental concepts in semiotics. Semiotic codes are procedural systems of related conventions for correlating signifiers and signifieds in certain domains.
codification
Language; General language
A historical social process whereby the conventions of a particular code (e.g. for a genre) become widely established (Guiraud).
complex sign
Language; General language
Saussure's term for a sign which contains other signs. A text is usually a complex sign.
conative function
Language; General language
In Jakobson's model of linguistic communication this is deemed to be one of the key functions of a sign. This function involves the (usually implicit) construction of an addressee ...
condensation
Language; General language
This is a concept introduced by Freud for the psychoanalytical interpretation of dreams: in condensation, several thoughts are condensed into one symbol.
connotation
Language; General language
The socio-cultural and personal associations produced as a reader decodes a text.
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