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Language
Of of pertaining to any method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way, whether united in a system specific to a country or region.
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Language > General language 
syntactics
Language; General language
Morris divided semiotics into three branches: syntactics (or syntax), semantics, and pragmatics. Syntactics refers to the study of the structural relations between signs. The ...
syntagm
Language; General language
A syntagm is an orderly combination of interacting signifiers which forms a meaningful whole (sometimes called a 'chain'). In language, a sentence, for instance, is a syntagm of ...
syntagmatic analysis
Language; General language
Syntagmatic analysis is a structuralist technique which seeks to establish the 'surface structure' of a text and the relationships between its parts. The study of syntagmatic ...
media determinism
Language; General language
What is sometimes called the 'Moscow-Tartu school of semiotics' was founded in the 1960s by Yuri Lotman (1922-1993), who worked in Tartu University, Estonia. Lotman worked within ...
text
Language; General language
Most broadly, this term is used to refer to anything which can be 'read' for meaning; to some theorists, 'the world' is 'social text'. Although the term appears to privilege ...
textual codes
Language; General language
Whilst many semiotic codes are treated by some semioticians as 'textual' codes (reading 'the world' through the metaphor of a 'text'), this can be seen as forming one major group ...
textual determinism
Language; General language
This is a stance that the form and content of a text determines how it is decoded. Critics of this stance argue that decoders may bring to the text codes of their own which may ...
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