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Language
Of of pertaining to any method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way, whether united in a system specific to a country or region.
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Language > Public speaking 
prepersuasive function
Language; Public speaking
The way in which informative speaking shapes listeners’ perceptions, preparing them for later persuasive speeches on a topic.
agenda-setting function
Language; Public speaking
The work of informative speaking in raising topics to attention and creating a sense of their importance.
awareness
Language; Public speaking
This first stage in the persuasive process includes knowing about a problem, paying attention to it, and understanding how it affects our lives.
derived credibility
Language; Public speaking
The credibility of a speaker produced by everything she or he says and does during the speech.
denotative meaning
Language; Public speaking
The dictionary definition or objective meaning of a word.
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