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Printing & publishing

The industry concerned with the preparation and distribution of printed material to the general public.

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Printing & publishing > Typography

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Printing & publishing; Typography

The horizontal or vertical line drawn through a grapheme (unit of writing, such as a letter). Sometimes added to distinguish one grapheme from another.

baseline

Printing & publishing; Typography

An imaginary line upon which letters sit and descenders extend below the baseline.

body type

Printing & publishing; Typography

The typeface used in the main text of printed matter.

initial cap

Printing; Typography

Big, capital letters which are found at the beginning of paragraphs or chapters.

indent

Printing; Typography

Set in or back from the margin.

lower case

Printing; Typography

The smaller form of letter used in type.

margins

Printing; Typography

Guidelines in page layout software to show the user the body copy areas. It also allows the user to indicate the dimensions. Margins do not print.