10 Terms
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Business management
General business management terms encompassing inventory management, security management, financial administration, business planning, and management services for all enterprise-wide information systems.
Industry: Business administration
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Business management
brightness
Business administration; Business management
A term used in ergonomics to describe both the objective intensity of the physical stimulus from a source of light and the subjective sensation of the person who experiences it.
cluster sampling
Business administration; Business management
A term used in market research for the practice of drawing a sample of informants from a geographically localized area (like a single street) – a much cheaper procedure than random sampling or even ...
desk research
Business administration; Business management
A term used in market research to describe the gathering, collation and analysis of available data, as opposed to fieldwork, which generates fresh data. It is often used as the preliminary stage of a ...
fast-moving consumer goods
Business administration; Business management
A term used in marketing and market research to describe relatively small products that have a quick turnover in a retail outlet. Supermarkets and chemists are among the most common examples of such ...
brand leader
Business administration; Business management
A term used in marketing to describe a brand or a product that appears to be the most prominent one in its field to consumers, and is marketed accordingly – and differently from a follower in the ...
product life cycle
Business administration; Business management
A term used in marketing to describe the different stages that every product goes through from its initial development and introduction to the market, via its initial sales and its established sales, ...
line and staff concept
Business administration; Business management
A term used in organizational theory to denote the different functions performed in an organization by managers who are directly responsible for achieving the organization’s goals (‘line’) and those ...