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General language
Use this category for general terms related to languages.
Industry: Language
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General language
digital signs
Language; General language
Digital signs involve discrete units such as words and numerals, in contrast to analogical signs. Note, however, that digital technology can transform analogical signs into digital reproductions ...
discourse
Language; General language
The use of the term discourse by theorists generally reflects an emphasis on parole rather than langue. Many contemporary theorists influenced by Michel Foucault treat language not as a monolithic ...
displacement
Language; General language
This refers to the power of words to refer to things in their absence. Displacement was identified by Hockett as a key 'design feature' of language.
dominant (or 'hegemonic') code and reading
Language; General language
Within Stuart Hall's framework, this is an ideological code in which the decoder fully shares the text's code and accepts and reproduces the preferred reading (a reading which may not have been the ...
double articulation
Language; General language
A semiotic code which has 'double articulation' (as in the case of verbal language) can be analysed into two abstract structural levels: a higher level called 'the level of first articulation' and a ...
articulation of codes
Language; General language
Articulation refers to structural levels within semiotic codes. Semiotic codes have either single articulation, double articulation or no articulation. A semiotic code which has 'double articulation' ...
associative relations
Language; General language
This was Saussure's term for what later came to be called paradigmatic relations. The 'formulaic' associations of linguistic signs include synonyms, antonyms, similar-sounding words and words of ...
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