20 Terms
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Information technology
The acquisition, processing, storage and dissemination of information by electronics-based of computing and telecommunications.
Industry: Technology
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Information technology
customer information file (CIF)
Technology; Information technology
A customer information file (CIF) is a system that consolidates customer account information and combines it with basic demographic information to create a current snapshot of a customer ...
customer gateways
Technology; Information technology
Customer gateways allow consumers to become part of the smart grid by enabling self-service energy provisioning on the premises, linking and integrating consumer energy management, and having smart ...
customer experience management (CEM)
Technology; Information technology
Gartner defines customer experience management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer ...
customer experience
Technology; Information technology
Gartner’s exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends and customer experience management. Also, see this Gartner ...
customer engagement center (CEC)
Technology; Information technology
A customer engagement center (CEC) refers to a logical set of technologies and business applications that are engineered to provide customer service and support, regardless of the interaction (or ...
customer communications management (CCM)
Technology; Information technology
Customer communications management (CCM) is defined as the strategy to improve the creation, delivery, storage and retrieval of outbound communications, including those for marketing, new product ...
customer analytics
Technology; Information technology
Customer analytics is the use of data to understand the composition, needs and satisfaction of the customer. Also, the enabling technology used to segment buyers into groupings based on behavior, to ...
