10 Terms
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Internet
Internet is a global system of interconnected computer networks.
Industry: Online services
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Internet
double opt-in
Software; Email
A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the list. Sometimes ...
dynamic content
Software; Email
Email-newsletter content that changes from one recipient to the next according to a set of predetermined rules or variables, usually according to preferences the user sets when opting in to messages ...
email address
Software; Email
The combination of a unique user name and a sender domain (JohnDoe@anywhere.com). The email address requires both the user name and the domain name.
email appending
Software; Email
Service that matches email addresses to a database of personal names and postal addresses. Appending may require an "OK to add my name" reply from the subscriber before you can add the name to the ...
email change of address (ECOA)
Software; Email
A service that tracks email address changes and updates. Effective rate: Metric that measures how many of those who opened an email message clicked on a link, usually measured as unique responders ...
email client
Software; Email
The software recipients use to read email, such as Outlook Express or Lotus Notes.
email domain
Software; Email
The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer entered "name@yahoo.com" as their email address and ...
