Print advertising

Print advertising

Any advertisement that is printed on a paper publication, such as newspapers, magazines, newsletters, booklets, flyers, direct mail etc.

Industry: Advertising

Add a new term

Contributors in Print advertising

Become a Contributors

Print advertising

high tech-advertising

Advertising; Print advertising

high-tech advertising is advertising promoting products of high technology

art director

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

hybrid model

Advertising; Television advertising

a combination of two or more online marketing payment models.

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a ...

brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...