Search engines

Search engines

Search engines are software codes designed to search for information on the World Wide Web.

Industry: Online services

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Search engines

reciprocal linking

Online services; Search engines

The practice also increases the number linked sites which is an important website ranking measurement.

cost per click (CPC)

Online services; Search engines

The cost a search engine operator (such as Google) charges an advertiser for a clickthrough to a designated landing page specified by the advertiser.

The cost incurred by the advertiser for a thousand impressions of a designated web banner or text link. This is a measure for the cost of a web marketing campaign in terms of driving web traffic to a ...

AdSense

Online services; Search engines

Google AdSense is a way for website publishers to display relevant Google ads on their website's content pages and receive money from Google. The ads are related to what visitors are looking for on ...

AdWords

Online services; Search engines

Google's CPC (Cost Per Click) based text advertising. AdWords ads appear on the right side column of the search result window. AdWords takes clickthrough rate into consideration in addition to ...

Baidu

Online services; Search engines

Baidu is the largest search engine in China. It provides Chinese and Japanese language Internet search services. Its search services enable users to find relevant information online, including Web ...

keyword stuffing

Online services; Search engines

This term refers to the practice of including extra keywords into a web page to boost its rankings in the search engines. This includes hiding keywords on the page by making the text very small, ...