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Social psychology
A field in psychology focusing on how people's thoughts, feelings, and behavior change when in the presence of others compared to when they are alone.
Industry: Psychology
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Social psychology
two-step flow of communication
Psychology; Social psychology
The process by which media influence often occurs through opinion leaders, who in turn influence others.
attribution
Psychology; Social psychology
The process by which people use information to make inferences about the causes of behavior or events.
self-fulfilling prophecy
Psychology; Social psychology
The process by which someone's expectations about a person or group leads to the fulfillment of those expectations.
self-verification
Psychology; Social psychology
The process of seeking out and interpreting situations so as to confirm one's self-concept
subliminal perception
Psychology; Social psychology
The processing of information which is below one's threshold of conscious awareness.
matching hypothesis
Psychology; Social psychology
The proposition that people are attracted to others who are similar to them in particular characteristics, such as attitudes and physical attractiveness.
displacement
Psychology; Social psychology
The redirection of aggression to a target other than the source of the frustration. Generally, the new target is a safer or more socially acceptable target.