Social psychology

Social psychology

A field in psychology focusing on how people's thoughts, feelings, and behavior change when in the presence of others compared to when they are alone.

Industry: Psychology

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Social psychology

central route to persuasion

Psychology; Social psychology

Persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts.

peripheral route to persuasion

Psychology; Social psychology

Persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness.

aggression

Psychology; Social psychology

Physical or verbal behavior intended to hurt someone. In laboratory experiments, this might mean delivering electric shocks or saying something likely to hurt another's feelings. By this social ...

random assignment

Psychology; Social psychology

Placement of research participants into experimental conditions in a manner which guarantees that all have an equal chance of being exposed to each level of the independent variable.

prosocial behavior

Psychology; Social psychology

Positive, constructive, helpful social behavior; the opposite of antisocial behavior.

mirror-image perceptions

Psychology; Social psychology

Reciprocal views of one another often held by parties in conflict; for example, each may view itself as moral and peace-loving and the other as evil and aggressive.