12 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
decision stage
Advertising; Marketing communications
That part of the process of consumer buying behaviour which results in an evaluative judgement about the alternatives.
decoding
Advertising; Marketing communications
The means by which the recipient of a message transforms and interprets it.
demographics
Advertising; Marketing communications
Groupings of individuals based on characteristics such as age, sex, race and income.
diffusion
Advertising; Marketing communications
The spread of a new idea throughout a group of individuals.
direct mail
Advertising; Marketing communications
The use of postal and other delivery techniques to communicate with a defined target audience.
direct marketing
Advertising; Marketing communications
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.
direct response
Advertising; Marketing communications
A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.
