5 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
unique selling proposition
Advertising; Marketing communications
An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.
tracking study
Advertising; Marketing communications
A market research technique which analyses consumer response and buying behaviour over an extended period of time.
trade allowances
Advertising; Marketing communications
Sums of money negotiated by manufacturers with distribution channels in return for the carrying out of certain functions or activities.
telemarketing
Advertising; Marketing communications
A form of personal selling in which the communications process is conducted via the telephone.
target marketing
Advertising; Marketing communications
The selection of specific market segments at which to aim marketing or marketing communications.
target audience
Advertising; Marketing communications
The identification of a group of potential consumers who have specific characteristics in common.
sweepstakes
Advertising; Marketing communications
A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.
