Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

refund

Advertising; Marketing communications

A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.

relationship marketing

Advertising; Marketing communications

The process of getting closer to the customer by means of customer service and quality delivery.

remuneration

Advertising; Marketing communications

The income received in return for the provision of services.

reduced price offers

Advertising; Marketing communications

Sales promotion technique which offers a price reduction to the consumer as an incentive to purchase.

reference groups

Advertising; Marketing communications

Those groups within society with which the consumer identifies and to which he or she would wish to belong.

rebate

Advertising; Marketing communications

A sales promotion technique whereby a purchaser is given back part of the purchase price. Most commonly, this is associated with retailers achieving a previously agreed sales target.