37 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
selective distortion
Advertising; Marketing communications
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
sales territory
Advertising; Marketing communications
The area or region for which a salesperson or team is responsible.
sampling
Advertising; Marketing communications
The process of encouraging the consumer to try a specified product or service.
sales quota
Advertising; Marketing communications
A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.
sales promotion
Advertising; Marketing communications
The use of short-term, often tactical, techniques to achieve shortterm sales objectives.
routine problem solving
Advertising; Marketing communications
Situations in which the consumer possesses sufficient prior knowledge to take a purchasing decision without seeking additional information.
road blocking
Advertising; Marketing communications
A media approach in which the same advertisement appears simultaneously on several different channels.
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