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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
advertising manager
Advertising; Marketing communications
The person within a company or organization who is responsible for the development and co-ordination of advertising activities.
advertising campaign
Advertising; Marketing communications
The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.
above the line
Advertising; Marketing communications
Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.
account executive
Advertising; Marketing communications
The person within the advertising agency responsible for the administration of a client’s business.
account planner
Advertising; Marketing communications
The advertising function which seeks to develop an understanding of the consumer’s relationship with the brand in order to brief creative development.
a classification of residential neighbourhoods (ACORN)
Advertising; Marketing communications
ACORN enables consumers to be classified on the basis of the area of residence.
advertising appeal
Advertising; Marketing communications
The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer’s needs or wants.
