Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

applet

Advertising; Online advertising

A software component that runs within or in tandem with an independent program, i.e. a web browser. Flash movies and Windows Media Player are both common examples of applets.

atl

Advertising; Online advertising

Above the line ads include any which focus on general media such as TV, cinema, radio, print and the Internet.

Alt (short for ‘alternative’) text is HTML code that allows text to be added to a graphic image. This text will be readable by users who have images disabled in settings, or who hover their pointer ...

banner burnout

Advertising; Online advertising

A slang term referring to a visitor having seen the same banner so many times that they become discouraged from clicking through. Rotating banners is a common method of avoiding banner burnout.

blind link

Advertising; Online advertising

A hyperlink which does not clearly indicate – or in some cases actively disguises - where it leads to.

button

Advertising; Online advertising

This can sometimes refer to a form of advertising unit smaller than a banner. When present, buttons are usually situated in narrow columns on the extreme left or right-hand side of a page.