Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

forced click

Advertising; Online advertising

A click through that is activated without a visitor giving their consent.

frequency capping

Advertising; Online advertising

This describes the process of using cookies to track the impression count of ads served, and stop any given ad being shown to a single visitor more than the set number of times.

html

Advertising; Online advertising

HyperText Markup Language is the dominant programming language for web pages. It allows text-based information to denote not only content, but also the structure of that content (i.e. paragraphs, ...

intermercial

Advertising; Online advertising

A composite term derived from ‘interactive’ and ‘commercial’, an intermercial is a short video ad played to website visitors between leaving one page and the loading of the next

interstitial

Advertising; Online advertising

These are ads that load between web pages without being activated by a request (see also superstitials).

javascript

Advertising; Online advertising

A cross-platform, object-oriented programming language widely used to provide web pages with interactive elements and features useful to advertisers, such as banner rotation.