Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

cost-per-sale

Advertising; Online advertising

Sites that sell products directly from their Web site or can otherwise determine sales generated as the result of an advertising sales lead can calculate the cost-per-sale of Web advertising.

cpm

Advertising; Online advertising

CPM is "cost per thousand" ad impressions, an industry standard measure for selling ads on Web sites.

cptm

Advertising; Online advertising

CPTM is "cost per thousand targeted" ad impressions, apparently implying that the audience you're selling is targeted to particular demographics.

demographics

Advertising; Online advertising

Demographics is data about the size and characteristics of a population or audience (for example, gender, age group, income group, purchasing history, personal preferences, and so forth).

filtering

Advertising; Online advertising

Filtering is the immediate analysis by a program of a user Web page request in order to determine which ad or ads to return in the requested page.

fold

Advertising; Online advertising

"Above the fold," a term borrowed from print media, refers to an ad that is viewable as soon as the Web page arrives. You don't have to scroll down (or sideways) to see it.