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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

AM drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron

Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition

Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail

Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)

Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

average quarter-hour rating

Advertising; Radio advertising

An estimate average quarter-hour persons expressed as a percentage of the population being measured.

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