Alternativni medij

Alternativni medij

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

medij

Literature; Literary techniques

The vehicle conveying a narrative – written language, film, oil paint, fabric, lithe bodies moving silently on a stage.

Medij

Advertising; Marketing communications

The vehicles of communication by which a message is transmitted to its audience.

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Education; Teaching

1) Mass communication enterprises including print (newspapers, magazines) or broadcast (radio, television) 2) Individuals employed in the communications industry.

Udio

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Željezna konstrukcija

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...

Osvjetljeni materijal

Advertising; Billboard advertising

For use with backlit displays and backlit Mobile Billboard Trucks

Dvosmjerna dijagnostika

Advertising; Billboard advertising

Two-way communication between a display and its controller. Bi-directional diagnostics assist in pre-maintenance, maintenance, and troubleshooting.

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