- Industry: Government; Labor
- Number of terms: 77176
- Number of blossaries: 0
- Company Profile:
A professional who plans and administers media programs in advertising department. Responsibilities include:
* Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget.
* Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts.
* Adjusts broadcasting schedules due to program cancellations.
* Studies demographic data and consumer profiles to identify target audiences of media advertising.
* Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.
Industry:Professional careers
A professional who plans, coordinates, and directs advertising campaign for clients of advertising agency. Responsibilities include:
* Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics.
* Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs.
* Submits proposed program and estimated budget to client for approval.
* Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.
Industry:Professional careers
A professional who contacts and confers with members of legislature and other holders of public office to persuade them to support legislation favorable to client's interest. Responsibilities include:
* Studies proposed legislation to determine possible effect on interest of client, who may be person, specific group, or general public.
* Confers with legislators and officials to emphasize supposed weaknesses or merits of specific bills to influence passage, defeat, or amendment of measure, or introduction of legislation more favorable to client's interests.
* Contacts individuals and groups having similar interests in order to encourage them also to contact legislators and present views.
* Prepares news releases and informational pamphlets and conducts news conferences in order to state client's views and to inform public of features of proposed legislation considered desirable or undesirable.
* Plans and coordinates meetings between members and elected officials to discuss legislative issues and proposals and allow officials to respond to membership concerns.
* May contact regulatory agencies and testify at public hearings to enlist support for client's interests.
* May be legally required to register with governmental authorities as lobbyist and to submit reports of regulated expenditures incurred during lobbying activities.
* May attend and represent local organization at state and national association meetings.
* May instruct individuals or organization members in lobbying techniques.
Industry:Professional careers
A professional who contacts and confers with members of legislature and other holders of public office to persuade them to support legislation favorable to client's interest. Responsibilities include:
* Studies proposed legislation to determine possible effect on interest of client, who may be person, specific group, or general public.
* Confers with legislators and officials to emphasize supposed weaknesses or merits of specific bills to influence passage, defeat, or amendment of measure, or introduction of legislation more favorable to client's interests.
* Contacts individuals and groups having similar interests in order to encourage them also to contact legislators and present views.
* Prepares news releases and informational pamphlets and conducts news conferences in order to state client's views and to inform public of features of proposed legislation considered desirable or undesirable.
* Plans and coordinates meetings between members and elected officials to discuss legislative issues and proposals and allow officials to respond to membership concerns.
* May contact regulatory agencies and testify at public hearings to enlist support for client's interests.
* May be legally required to register with governmental authorities as lobbyist and to submit reports of regulated expenditures incurred during lobbying activities.
* May attend and represent local organization at state and national association meetings.
* May instruct individuals or organization members in lobbying techniques.
Industry:Professional careers
A professional who directs and coordinates solicitation and disbursement of funds for community social-welfare organization. Responsibilities include:
* Establishes fund-raising goals according to financial need of agency.
* Formulates policies for collecting and safeguarding contributions.
* Initiates public relations program to promote community understanding and support for organization's objectives.
* Develops schedule for disbursing solicited funds.
* Issues instructions to volunteer and paid workers regarding solicitations, public relations, and clerical duties.
Industry:Professional careers
A professional who plans, organizes, directs, and coordinates ongoing and special project funding programs for museum, zoo, public broadcasting station, or similar institution. Responsibilities include:
* Prepares statement of planned activities and enlists support from members of institution staff and volunteer organizations.
* Develops public relations materials to enhance institution image and promote fund raising program.
* Identifies potential contributors to special project funds and supporters of institution ongoing operations through examination of past records, individual and corporate contracts, and knowledge of community.
* Plans and coordinates fund drives for special projects.
* Assigns responsibilities for personal solicitation to members of staff, volunteer organizations, and governing body according to special interests or capabilities.
* Organizes direct mail campaign to reach other potential contributors.
* Plans and coordinates benefit events, such as banquets, balls, or auctions.
* Organizes solicitation drives for pledges of ongoing support from individuals, corporations, and foundations.
* Informs potential contributors of special needs of institution, and encourages individuals, corporations, and foundations to establish or contribute to special funds through endowments, trusts, donations of gifts-in-kind, or bequests, conferring with attorneys to establish methods of transferring funds to benefit both donors and institution.
* Researches public and private grant agencies and foundations to identify other sources of funding for research, community service, or other projects.
* Supervises and coordinates activities of workers engaged in maintaining records of contributors and grants and preparing letters of appreciation to be sent to contributors.
* May purchase mailing list of potential donors.
* May negotiate agreements with representatives of other organizations for exchange of mailing lists, information, and cooperative programs.
Industry:Professional careers
A professional who plans, organizes, directs, and coordinates ongoing and special project funding programs for museum, zoo, public broadcasting station, or similar institution. Responsibilities include:
* Prepares statement of planned activities and enlists support from members of institution staff and volunteer organizations.
* Develops public relations materials to enhance institution image and promote fund raising program.
* Identifies potential contributors to special project funds and supporters of institution ongoing operations through examination of past records, individual and corporate contracts, and knowledge of community.
* Plans and coordinates fund drives for special projects.
* Assigns responsibilities for personal solicitation to members of staff, volunteer organizations, and governing body according to special interests or capabilities.
* Organizes direct mail campaign to reach other potential contributors.
* Plans and coordinates benefit events, such as banquets, balls, or auctions.
* Organizes solicitation drives for pledges of ongoing support from individuals, corporations, and foundations.
* Informs potential contributors of special needs of institution, and encourages individuals, corporations, and foundations to establish or contribute to special funds through endowments, trusts, donations of gifts-in-kind, or bequests, conferring with attorneys to establish methods of transferring funds to benefit both donors and institution.
* Researches public and private grant agencies and foundations to identify other sources of funding for research, community service, or other projects.
* Supervises and coordinates activities of workers engaged in maintaining records of contributors and grants and preparing letters of appreciation to be sent to contributors.
* May purchase mailing list of potential donors.
* May negotiate agreements with representatives of other organizations for exchange of mailing lists, information, and cooperative programs.
Industry:Professional careers
A professional who persuades producers and announcers of radio and television musical shows to broadcast recordings produced by employer. Responsibilities include:
* Contacts broadcasting station officials by telephone, letter, or in person.
* Represents phonograph recording manufacturer in dealing with broadcasters.
Industry:Professional careers
A professional who promotes sales and creates goodwill for firm's products or services by preparing displays, touring country, making speeches at retail dealers conventions, and calling on individual merchants to advise on ways and means for increasing sales. May demonstrate products representing technological advances in industry.
Industry:Professional careers
A professional who plans and conducts public relations program designed to create and maintain favorable public image for employer or client. Responsibilities include:
* Plans and directs development and communication of information designed to keep public informed of employer's programs, accomplishments, or point of view.
* Arranges for public relations efforts in order to meet needs, objectives, and policies of individual, special interest group, business concern, nonprofit organization, or governmental agency, serving as in-house staff member or as outside consultant.
* Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and other persons who may be interested in learning about or publicizing employer's activities or message.
* Purchases advertising space and time as required.
* Arranges for and conducts public-contact programs designed to meet employer's objectives, utilizing knowledge of changing attitudes and opinions of consumers, clients, employees, or other interest groups.
* Promotes goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.
* Represents employer during community projects and at public, social, and business gatherings.
* May research data, create ideas, write copy, lay out artwork, contact media representatives, or represent employer directly before general public.
* May develop special projects such as campaign fund raisers or public awareness about political issues.
* May direct activities of subordinates.
* May confer with production and support personnel to coordinate production of television advertisements and on-air promotions.
* May prepare press releases and fact sheets, and compose letters, using computer.
* May disseminate facts and information about organization's activities or governmental agency's programs to general public and be known as Public Information Officer.
Industry:Professional careers
