Home > Terms > English (EN) > Microsoft Rescue

Microsoft Rescue

In August 1997 Apple was nearly bankrupt due to strong competitions from Wintel computers powered with Windows and Pentium. At the time, Apple risked delisting from the stock market as its stock traded below $5 a share. Software companies such as Adobe announced plans to stop publishing software for the Mac. In a remarkable feat of negotiating legerdemain, the newly returned CEO Steve Jobs secured a $150 million bailout from rival Microsoft to keep the company afloat. Humbly, Apple got the badly needed cash in exchange of non-voting shares and an assurance that Microsoft would publish the popular Office software for the Mac for five years. Apple also agreed to drop a long-running lawsuit in which they alleged Microsoft copied the look and feel of the Mac OS for Windows.

At the time, Microsoft was in the midst of an image-tarnishing antitrust battle over its heavy-handed promotion of IE during the height of the browser wars with Netscape so the bailout allowed Micorsoft to look like a noble competitor. The Apple faithful were shocked when Steve Jobs made the surprise announcement at Macworld in Boston. And it came with an oddly juxtaposed satellite video feed of then-Microsoft CEO Bill Gates piped into the auditorium, dwarfing Jobs on stage. The imagery might have been unintentional but the metaphor was clear: Apple was only a tiny player of the desktop computer market, had not yet revolutionized the music industry with the iPod and couldn't possibly dare to dream it would take over the smartphone market with the iPhone. Since then Apple has sold more than 90 million Macs, 100 million iPod Touches, 250 million iPads, and 600 million iPhones.

Collect to Blossary

Member comments

You have to log in to post to discussions.

Terms in the News

Billy Morgan

Sports; Snowboarding

The British snowboarder Billy Morgan has landed the sport’s first ever 1800 quadruple cork. The rider, who represented Great Britain in the 2014 Winter Olympics in Sochi, was in Livigno, Italy, when he achieved the man-oeuvre. It involves flipping four times, while body also spins with five complete rotations on a sideways or downward-facing axis. The trick ...

Marzieh Afkham

Broadcasting & receiving; News

Marzieh Afkham, who is the country’s first foreign ministry spokeswoman, will head a mission in east Asia, the state news agency reported. It is not clear to which country she will be posted as her appointment has yet to be announced officially. Afkham will only be the second female ambassador Iran has had. Under the last shah’s rule, Mehrangiz Dolatshahi, a ...

Weekly Packet

Language; Online services; Slang; Internet

Weekly Packet or "Paquete Semanal" as it is known in Cuba is a term used by Cubans to describe the information that is gathered from the internet outside of Cuba and saved onto hard drives to be transported into Cuba itself. Weekly Packets are then sold to Cuban's without internet access, allowing them to obtain information just days - and sometimes hours - after it ...

Asian Infrastructure Investment Bank (AIIB)

Banking; Investment banking

The Asian Infrastructure Investment Bank (AIIB) is an international financial institution established to address the need in Asia for infrastructure development. According to the Asian Development Bank, Asia needs $800 billion each year for roads, ports, power plants or other infrastructure projects before 2020. Originally proposed by China in 2013, a signing ...


Online services; Internet

Spartan is the codename given to the new Microsoft Windows 10 browser that will replace Microsoft Windows Internet Explorer. The new browser will be built from the ground up and disregard any code from the IE platform. It has a new rendering engine that is built to be compatible with how the web is written today. The name Spartan is named after the ...

Featured Terms

stanley soerianto
  • 0


  • 107


  • 6


Industry/Domain: Apparel Category: Shirts

Thom Browne

Thom Browne is a line of menswear based in New York City. Browne himself earned his spurs working for such prestigious brands like Giorgio Armani and ...


Featured blossaries

Rediculous Celebrity Kids Names

Category: Arts   2 3 Terms

Apple Watch Features

Category: Technology   2 8 Terms