Since its launch in 2004 Snow has built a solid reputation as the world’s largest beer brand, taking the title of best-selling beer in the world for a third year running. Brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises, it is also China’s fastest growing beer brand. The vast proportion of Snow’s sales volume is of course generated in China, where beer consumption has grown in recent years to 110 billion pints a year, which is almost twice as much as the USA, according to Euromonitor. To cope with rising demand the brewer has had to rapidly increase its production capacity, growing from just three breweries to today figure of 80 breweries in operation across the whole of China.