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advertising sales representative

A professional who sells classified and display advertising space for publication. Respnsibilities include:

  • Prepares list of prospects from leads in other papers and from old accounts.
  • Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation.
  • Visits advertisers to point out advantages of own publication and exhibits prepared layouts with mats and copy with headings.
  • May collect payments due.
  • Usually designated by type of advertising sold as Sales Representative, Classified Advertising; Sales Representative, Display Advertising.
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