customer information management and application (CIMA)

customer information management and application (CIMA)

A six-step process starting with a business plan followed by a technology plan. The six steps are:

1. planning

2. information acquisition

3. information compilation, storage and maintenance

4. information analysis

5. information application

6. information distribution

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Part of Speech: noun
Synonym(s):
Blossary: Information Technology
Industry/Domain: Technology
Category: Information technology
Company: Gartner
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Industry/Domain: Animals Category: Insects

viceroy butterfly

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