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These days, retailers of all types and sizes are experimenting with the pop-up concept. Nordstrom, seemingly ready to shed its staid upscale reputation, has jumped on the store-within-a-store approach. And e-commerce retailers are using pop-ups to expand their reach and give consumers a first-hand look at their goods. Jewelry e-retailer BaubleBar, for example, says it has expanded its pop-ups because they drive sales.

PopUp Republic has taken on the difficult task of defining and quantifying pop-up retail, and its study found that pop-ups, as the company defines them, are taking in some $50 billion annually.

Ten years ago these shops were a way for retailers to cheaply find space without commitment, and for landlords to fill up dead spaces with temporary leases. Back then, no one thought the idea would last. But now, retailers from e-commerce to traditional brick-and-mortar are using pop-ups to entice customers, provide retail “experiences,” shake up staid images, and manage partnerships and product lines. They're here to stay and something to consider for retail businesses large and small.

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