Lytro

Lytro

Lytro, Inc. is a startup company founded in 2006 by Ren Ng, a light field researcher at Stanford University, which manufactures plenoptic cameras for consumer use. In 2011, Lytro introduced its first generation pocket-sized camera, capable of refocusing images after being taken. It went on sale October 19, 2011 in 8 GB and 16 GB versions, and began shipping on February 29, 2012.

In February 2012, the company won the Silicon Valley / San Jose Business Journal's Idea and Innovation Award in the consumer technology category. In April 2014, the company announced its second generation camera, the Lytro Illum, resembling a traditional DSLR, for commercial and advanced photographers. The Lytro Illum markets at $1,600.

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Blossary: Camera Brands
Industry/Domain: Consumer electronics
Category: Digital camera
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