(born 1941) Doyenne of style for 1990s baby boomers. Stewart, a former caterer, offers multimedia guides to elegant home life—planting, ornamenting, arranging, colorcoordinating and adding extra touches that show leisure time as well as taste. Her magazine, Martha Stewart Living, soared from 250,000 subscribers to over 5 million by mid-decade; her television specials delineate propriety for holidays, while syndicated features appear daily. Moreover, Stewart integrated sales with major corporations like the discount department store K-Mart and the media conglomerate Time Warner. Her presence has been parodied in television (and by Stewart herself in an American Express commercial), but her advice and sales appeal to middle-class affluence and insecurity.