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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Billboard advertising 
bleed
Advertising; Billboard advertising
Display area outside of the Live Copy Area, often to the edge of the finished size.
bulletin
Advertising; Billboard advertising
The largest standardized outdoor format, typically measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages.
calibration
Advertising; Billboard advertising
Measuring and adjusting both the color and the intensity of individual pixels to ensure image consistency across the entire display.
cancellation period
Advertising; Billboard advertising
A specified period of time when an outdoor advertising contract can be terminated.
center-to-center spacing
Advertising; Billboard advertising
The distance between the center point of one pixel and the center of an adjacent pixel on a video or message center display. Also known as pitch.
character height
Advertising; Billboard advertising
Height of the largest letter that can be displayed on a message center; height of a seven-pixel high character according to center-to-center spacing.
candela
Advertising; Billboard advertising
A measurement of directional light intensity from a point source.
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)