21 Terms
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New media advertising
Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.
Industry: Advertising
Add a new termContributors in New media advertising
New media advertising
buzz marketing
Advertising; New media advertising
Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.[1] a ...
world-of-mouth
Advertising; New media advertising
Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much they like a business, ...
hallo
Advertising; New media advertising
hallo, or ''hello'' is gteeting, or way to greeting, ''say hallo''
digital strategist
Advertising; New media advertising
In the fields of strategic management, marketing strategy and operational strategy, the digital strategist role is processing of specifying an organization's vision, goals, opportunities and ...
behavioral targeting
Advertising; New media advertising
A technique used by advertisers to better target potential customers through their web browser history.
slogan
Advertising; Television advertising
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
