Home > Industry/Domain > Advertising
Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
7Categories 16774Terms
Add a new termContributors in Advertising
Advertising > Billboard advertising 
continuity
Advertising; Billboard advertising
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
controller
Advertising; Billboard advertising
Computer or computer-type device used to program and operate digital displays.
control equipment enclosure
Advertising; Billboard advertising
The environmentally controlled area within a standard walk-in or slim line display cabinet that safely contains electronic operating and computer equipment.
co-op
Advertising; Billboard advertising
The sharing of advertising costs between a manufacturer and distributor or dealer.
copy
Advertising; Billboard advertising
copy, is make a copy of, artwork displayed/exposed on an outdoor unit.
coverage
Advertising; Billboard advertising
The boundaries of a market, the percentage of a county or counties exposed to an outdoor advertising campaign or the reach of the panels purchased.
cpm - cost per thousand
Advertising; Billboard advertising
The cost of reaching one thousand advertising exposure opportunities in a market.
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)