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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Billboard advertising

line of sight
Advertising; Billboard advertising

The simultaneous viewing of more than one outdoor unit.

light detector
Advertising; Billboard advertising

Also called light sensor. An electrical component used to detect the amount or level of ambient light surrounding a display. If dimming has been set to "AUTO," the light detector ...

location list
Advertising; Billboard advertising

A listing of all locations included in a specific outdoor program.

luminaires
Advertising; Billboard advertising

A lighting fixture designed to hold fluorescent lamps. They are featured prominently throughout commercial and industrial complexes, and are powered by a transformer inside the ...

mall displays
Advertising; Billboard advertising

Backlit advertising structure located at strategic points in shopping malls; usually two or three-sided.

media audit
Advertising; Billboard advertising

A provider of syndicated local market consumer data, measuring most major U.S. DMA’s. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, ...

municipal energy programs
Advertising; Billboard advertising

Kickbacks and various incentives offered by city governments to businesses reducing energy consumption through various means, including upgraded outdoor lighting and use of low ...

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