Home > Industry/Domain > Advertising
Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
7Categories 16774Terms
Add a new termContributors in Advertising
Advertising > Billboard advertising 
media mix
Advertising; Billboard advertising
The combination of media types used together to meet the objectives of a media plan.
mobile billboard
Advertising; Billboard advertising
A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.
net reach
Advertising; Billboard advertising
The total number of persons within the target audience exposed to the advertising schedule, often expressed as a percentage.
official counts
Advertising; Billboard advertising
The traffic counts taken from official (governmental) sources such as city, state or county departments of transportation.
off-premise sign
Advertising; Billboard advertising
A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise ...
on-premise sign
Advertising; Billboard advertising
A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.
optimal viewing or drive times
Advertising; Billboard advertising
The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)