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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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poster panel
Advertising; Billboard advertising
An outdoor unit that can accommodate 30-sheet or 8-sheet poster displays.
photocell
Advertising; Billboard advertising
Photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to ...
posting date
Advertising; Billboard advertising
The date when a poster program is scheduled to commence. A five day leeway is customary.
posting instructions
Advertising; Billboard advertising
Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.
posting window
Advertising; Billboard advertising
A window of five working days after a scheduled posting date in which all contracted locations can be posted without penalty.
premiere panel
Advertising; Billboard advertising
A standardized display format, typically measuring 12’ 3" x 24’ 6" in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single vinyl face stretched ...
premiere square
Advertising; Billboard advertising
A standardized display format, typically measuring 25’ 5" x 24’ 6" in overall size. The premiere square utilizes a single vinyl stretched over two stacked 30-sheet poster panels. ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)