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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Television advertising 
cost per person (CPP)
Advertising; Television advertising
This number describes the relationship between the cost of a television commercial and the estimated number of people or households who view it for TV advertising.
cost per thousand (CPM)
Advertising; Television advertising
The cost of advertising per thousand potential customers reached by a given broadcast advertisement for tv advertising.
coverage area
Advertising; Television advertising
The geographic territory in which a cable system distributes commercials.
cumulative audience
Advertising; Television advertising
A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...
digital cable
Advertising; Television advertising
A collection of channels, typically distributed to subscribers as an add-on package, which are transmitted initially in the form of binary code and used to enhance cable TV ...
digital television (DTV)
Advertising; Television advertising
Encompasses HDTV, or high-definition television, which is a set of standards for video and audio-signal quality.
direct broadcast satellite (DBS)
Advertising; Television advertising
A service that transmits satellite signals directly to a home through the viewer's own earth station rather than a cable system. DirecTV is an example of a DBS service.
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)