Home > Industry/Domain > Advertising
Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
7Categories 16774Terms
Add a new termContributors in Advertising
Advertising > Television advertising 
direct-to-home (DTH)
Advertising; Television advertising
Households receive satellite transmission directly without the intermediary of cable transmission.
rrequency
Advertising; Television advertising
The number of times the same viewer sees your commercial. Often used in tandem with Reach.
HDTV (high definition television)
Advertising; Television advertising
HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.
household (HH)
Advertising; Television advertising
The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, ...
interactive cable
Advertising; Television advertising
Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters ...
interconnect
Advertising; Television advertising
A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.
live feed
Advertising; Television advertising
A live feed is the use of a single broadcast transmission for each time zone. This means that programming that airs in primetime on the East coast at 8 PM will air on the West ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)