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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Television advertising 
make-good
Advertising; Television advertising
Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfill the intent of) the original ad order/contract.
multiple system operator (MSO)
Advertising; Television advertising
A company that operates more than one cable TV system. Companies such as Comcast and Time Warner Cable are examples of MSOs.
narrowcasting
Advertising; Television advertising
Programming designed to reach a specific group defined by demographics and/or program content in tv advertising.
on demand
Advertising; Television advertising
An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programs, premium channels, news, sports, etc. ...
pay cable
Advertising; Television advertising
Also known as Premium Cable. Refers to channels, such as HBO™, available for an extra fee at the discretion of cable TV subscribers.
pay-per-view
Advertising; Television advertising
Usually movies or special events that a cable subscriber specially requests to receive for a single fee added to the monthly cable bill.
pvr (personal video recorder)
Advertising; Television advertising
A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have all of the same functionality ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)