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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Television advertising 
recall (aided)
Advertising; Television advertising
Consumers are given specific product/service names to prompt a response to a survey.
recall (unaided)
Advertising; Television advertising
Percent of consumers who can cite a product/service name within an advertised category after being queried by a survey.
regional networks
Advertising; Television advertising
Refers to cable TV channels distributed in a regional area that carry a mix of area professional and amateur sports teams, news plus some national programming.
rep firm
Advertising; Television advertising
An outside sales agent contracted by a cable system to manage relationships with certain advertisers, typically those outside of the local system service area.
run of schedule (ROS)
Advertising; Television advertising
Commercials bought at a lower price to be run at any available time at the network's discretion.
scatter buying
Advertising; Television advertising
Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.
spot cable
Advertising; Television advertising
Usually refers to commercial schedules placed on local cable systems by national or regional advertisers who often advertise in multiple cable TV markets.
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)