Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Television advertising

subscriber

Advertising; Television advertising

A household or business that legally receives cable and/or pay television service for its own use.

superstation

Advertising; Television advertising

A generic term used to describe any broadcast television station that has its station distributed nationally by satellite.

tiers

Advertising; Television advertising

Programming services beyond the basic offerings at an additional price increment.

upfront

Advertising; Television advertising

The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires ...

VoD

Advertising; Television advertising

Short for Video-on-Demand, an umbrella term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for ...