Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

database marketing

Marketing; Advertising

An approach by which computer database technologies are harnessed to design, create, and manage customer data lists containing information about each customer's characteristics ...

Delphi technique

Marketing; Advertising

1. (environments definition) A frequently used method in futures research to obtain the consensus opinion of a group of experts about likely future developments. A series of ...

general sales manager

Marketing; Advertising

This manager has overall responsibility for corporate, group, or division sales. Sales management at this level is concerned with developing sales policies, strategies, and plans ...

market evolution

Marketing; Advertising

The market (or industry) life cycles describe the evolution of the market. These cycles have a similar shape to the product life cycle and similarly, have a number of distinct ...

market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), ...

market segmentation

Marketing; Advertising

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market ...