Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

expert systems

Marketing; Advertising

1. (models definition) Interactive computer systems that, by applying a variety of knowledge elements (e.g., facts, rules, models) within a specified domain, can solve a problem ...

diversification

Marketing; Advertising

A means whereby a business builds its total sales by identifying opportunities to build or acquire businesses that are not directly related to the company's current businesses. ...

distribution models

Marketing; Advertising

In modeling the key decisions of which channel of distribution to choose, management can use any of the general models for option generation and evaluation. Specialized models ...

functional organization

Marketing; Advertising

In a functionally organized company, the managers of each major function (such as marketing, production, research and development, and finance) report to the chief executive, who ...

flat organization

Marketing; Advertising

This term (and the term horizontal organization) refers to an organization with few or no intervening levels of management between the top executive and the workers. It presents a ...

Elimination-By-Aspects (EBA) model

Marketing; Advertising

A brand choice model that represents the ultimate selection decision as a series of eliminations. Each alternative available for choice is viewed as having some set of aspects ...

expert systems

Marketing; Advertising

1. (models definition) Interactive computer systems that, by applying a variety of knowledge elements (e.g., facts, rules, models) within a specified domain, can solve a problem ...