Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

Positioning

Marketing; Advertising

Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the ...

Swot Analysis

Marketing; Advertising

Definiton: SWOT stands for 'Strengths, Weaknesses, Opportunities and Threats'. This is a method of analysis of the environment and the company's standing in it. Description: ...

Product

Marketing; Advertising

Definition: A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each ...

probability mixture model

Marketing; Advertising

A stochastic model for representing the behavior (e.g., brand choice or media viewing) of a set of individuals. This type of model is characterized by two components. First, a ...

probit model

Marketing; Advertising

A probabilistic model for representing the brand choice behavior of individuals. On any choice occasion the individual is assumed to choose the item for which he or she has the ...

PPC Advertising

Marketing; Advertising

Acronym for Pay-Per-Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page ...

product

Marketing; Advertising

1. A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Thus a product may be an idea, a ...