Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

marketing manager, corporate level executive

Marketing; Advertising

Some large divisionalized companies have a corporate marketing vice president who performs a staff role designated by the corporate chief executive officer. In general, the ...

Marketing Metric Audit Protocol (MMAP)

Marketing; Advertising

The marketing metric audit protocol?(MMAP) is the Marketing Accountability Standards Board (MASB)'s formal process for connecting marketing activities to the financial performance ...

marketing research manager

Marketing; Advertising

This manager is responsible for providing professional research services to executives who require objective and timely market information to assist with planning, problem ...

marketing services

Marketing; Advertising

Sometimes called customer services, this is an all-inclusive term that covers different sets of functions for different companies. Historically it has included some or all of the ...

Marketing; Advertising

The cultural norms that specify behavior of vital importance to society and embody its basic moral values. The prohibition against bigamy or child abandonment in some cultures are ...

marketing of services

Marketing; Advertising

The organizational structure for the marketing of intangible services is the same as, or similar to, the marketing of tangible products. The term product as used in the ...

MEDIAL

Marketing; Advertising

A model providing a decision support system for the advertising media selection and scheduling decision (Little and Lodish 1969). Little and Lodish (1966) describe the perspective ...