Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

private label

Marketing; Advertising

1. (product development definition) A brand that is owned by the product's reseller rather than by its manufacturer. In rare instances, the reseller may be the manufacturer as ...

product manager

Marketing; Advertising

1.(organization definition) This manager is responsible for the planning, coordination, and monitoring of performance of a product in a multiproduct company or division. The ...

product planning manager

Marketing; Advertising

In a functionally organized department (with no product managers), the product planning manager represents the marketing manager in contacts with functional units within and ...

probit model

Marketing; Advertising

A probabilistic model for representing the brand choice behavior of individuals. On any choice occasion the individual is assumed to choose the item for which he or she has the ...

product

Marketing; Advertising

1. A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Thus a product may be an idea, a ...

product and business portfolio models

Marketing; Advertising

Portfolio models of products, market segments, or businesses, not unlike the financial portfolio models, are designed to help allocate resources among the portfolio units (e.g., ...

product liability

Marketing; Advertising

1.(legislation definition) Product liability is concerned with injuries caused by products that are defectively manufactured, processed, or distributed. Liability for such ...