18 Terms
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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
consumer advisory
Communication; Corporate communications
A statement issued by a governmental agency, a public body, an industrial firm or even an individual, meant to inform consumers about the safety or advisability of use of a certain product or ...
corporate propaganda
Communication; Corporate communications
Claims that are made by a corporation(s). Corporate propoganda can be for different purposes: 1) to manipulate market opinion to benefit product marketing and sales, 2) to divide public opinion about ...
corporate communication
Communication; Corporate communications
A department or function of a department, such as marketing, finance, or operations, that is responsible for dissiminating information to important constituencies. Corporate communication is also ...
acceptance strategy
Communication; Corporate communications
When an organization accepts responsibility for a crises.
accommodative strategy
Communication; Corporate communications
When a company or organization claims responsibility for a crisis and works to create prevention strategies to avoid having the crisis happen again.
active issue
Communication; Corporate communications
The topic or matter of discussion, debate or dispute between a company and a stakeholder group.
anti-corporate activism
Communication; Corporate communications
Political activism that targets specific organizations, industries or general issues related to corporations and/or capitalism.
