23 Terms
Home > Industry/Domain > Business services > Public relations
Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
fiduciary
Business services; Public relations
A person, such as a guardian, who has an obligation to act with honesty, fair dealing, and trust for another.
viral campaign
Business services; Public relations
A communications campaign designed to spread messages rapidly – typically via the Internet. The audience is encouraged to pass a message or video or link on to all of their email contacts.
transcript
Business services; Public relations
The written outline of a radio or broadcast about an organization.
vertical media
Business services; Public relations
The media relating to different market sectors for a product or service. For example, you can promote a barcode printer in the printing media, packaging media and food retailing media.
trade press
Business services; Public relations
The media relevant to specific audiences. This includes special interest websites and magazines.
talking points
Business services; Public relations
A briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that should be taken on these ...
teaser
Business services; Public relations
A promotion that is intended to arouse interest in the main campaign which follows.
