planifikimi i medias

planifikimi i medias

The process of determining the means by which an advertising message will be communicated to a defined audience.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

planifikimi i resurseve

Business services; Project management

Përcaktimi çfarë burimesh (njerëz, pajisje, materiale) janë të nevojshme në qfarë sasie për të kryer aktivitetet e projektit.

planifikimi i performancës

Business services; Human resources

Një qasje e përgjithshëm për menaxhimin e njerëzve dhe të performancës. Duke përfshirë vendosjen e qëllimeve të performancës dhe pritjet për organizatën, departamentet dhe ...

planifikimi i fushëveprimit

Business services; Project management

Procesi i krijimit të një plani të menaxhimit të fushëveprimit të projektit.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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